The DevAxis field notes
Ideas, tips and thoughts on the future of content and ads.
Three ways to make a small budget feel bigger.
Read note 02 ↗
AI is not the idea. It is the accelerant.
Read note 03 ↗
Why brand consistency should not mean brand sameness.
Read note 04 ↗
A sharper brief makes better performance creative.
Read note 05 ↗
Build a test lab, not a content factory.
Read note 06 ↗One good email, occasionally.